Last week, while I was slowly riding my motorbike in the Old Quarter of Hanoi, I saw this orange slogan T-shirt that read "What the Phở?".
FYI, "Phở" is a special dish of Vietnam. It's not exaggerating to say that many people know about Vietnamese cuisine just because of Phở. It is our pride and joy. And here, on a T-shirt, it appears in such a phrase. Don't know what to say.